CPG expert and super-connector

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Business

Set up the essentials

Product

Build what you’ll sell

Sales & Distribution

Win your first doors

Marketing & Growth

Create demand

Supply Chain & Ops

Make & move product

Financing & Cashflow

Get money to grow

Select an Example Prompt:

Image of bankers trying to lend money to a CPG founder

Get a Loan

Help me with introductions to lenders that will give me a loan
SBA lenders for food

SBA Lenders

Explore SBA loan options tailored to CPG businesses
EDI setup for CPG

EDI Setup

Work through EDI requirements with KeHE, UNFI, or others

Our Network

Distributors & Brokers
3PLs, Freight & Warehouses
Retail Chains
Stores

See How It Works

Meet Your New Team of AI Experts

Trained by real food entrepreneurs
Free forever - no credit card required

Antonio

An AI Trend Scout - grounded in data from food founders and global research.

He gets trends from GLP-1 drugs to the protein craze - so you can launch successful products Antonio picture Get to know Antonio

Archer

Your AI CMO - Built on real campaigns and founder lessons.

He gets TikTok trends, retailer promo calendars, and helps you write marketing plans an agency would charge thousands for. Archer picture Get to know Archer

Brielle

Your AI-driven Sales Broker - Drives sales and helps maintain account relationships.

Finds key retail buyer contacts, makes real sales calls, manages accounts, and takes orders like a pro Brielle picture Get to know Brielle

Jenny

The AI Packaging Pro - Shaped by what actual buyers look for and real labelling wins (and fails).

She keeps you compliant and helps you design packaging that sells - no pricey agency needed. Jenny picture Get to know Jenny

Ravi

Your AI CFO - Connects to your accounting software and breaks down your finances clearly and simply.

He helps you finance your business, secure loans, and understand cashflow. Ravi picture Get to know Ravi

Sam

An AI Distribution Insider - built on decades of founder experience.

He breaks down margins, MOQs, and buyer expectations so you avoid the expensive rookie mistakes that sink businesses. Sam picture Get to know Sam

Khadija

The AI Chargeback Expert - Ensures you're paid the right amount.

She analyzes your MCB fees, spots unjustified charges, builds reports, and contacts retailers to recover your money Khadija picture Get to know Khadija

Peter

AI-powered Market Research – Clearly understand what your customers want.

He builds custom consumer panels and runs targeted studies so you know exactly what to produce. Peter picture Get to know Peter

Benefits of AI Experts

Work with a Team of Experts to Scale Your Food or CPG Business

Work 24 / 7

Get expert advice 24 / 7 via voice call or WhatsApp chat

Experienced Founders

Trained by successful food and drink entrepreneurs

Drive Growth

Drive you from napkin sketch to multimillion-dollar sales

Ready to take this further?

Start Now
Headshot of Maria Rivera, Spice Route Foods

I was skeptical about AI experts until I realized it's like having a founder's brain available 24/7. The cash flow advice alone saved me $50K.

Maria Rivera, Spice Route Foods 6 months post-launch, $2M ARR
Headshot of David Kim, founder of Plant Protein Co

The AI expert caught regulatory issues I would have missed. They're trained on real founder knowledge - that's invaluable.

David Kim, Plant Protein Co Avoided 3-month FDA delay
Headshot of Aisha Patel, founder of Mumbai Munchies

I use it before every investor meeting. It's like practice rounds with experienced founders.

Aisha Patel, Mumbai Munchies Raised $1.2M seed round

Why Trust Us

Built by founders who've lived the grind.

CPG Founders

We've launched, scaled, and exited multiple food & beverage brands.

Retailer Experience

We've worked with retailers like Whole Foods, Loblaws, Target and Walmart.

AI Tech Expertise

We've engineered AI products for Fortune 500s, and built successful tech companies.

Industry Expertise

Built by experienced CPG and AI tech entrepreneurs
Sachi Kittur

Sachi Kittur

Management

Sachi Kittur is a serial entrepreneur and human capital strategist who has scaled tech, telecom and e-commerce companies from early stage to maturity, including executive roles at StickerYou and Mercatus. In 2021 she launched a good-for-you CPG brand, Sachili, now in 400+ stores.

Sachi currently advises private equity firms, sits on the board of Pender & Howe, and is an Executive in Residence at OneEleven.

Kiran Bains

Kiran Bains

Partnerships

Kiran is an entrepreneur, educator, and business strategist who has built and scaled multiple ventures across the food startup ecosystem. She is the Co-Founder & CEO of Food Venture Accelerator Inc., an online incubator and accelerator for food and CPG entrepreneurs.

Kiran holds an MSc in Applied Human Nutrition (Marketing & Consumer Research) from the University of Guelph. She leads the Western Accelerator at the Morrissette Institute for Entrepreneurship (powered by Ivey Business School).

Andreas Duess

Andreas DĂŒss

Industry

Andreas is an industry authority in food and agriculture. He built and sold Nourish Food Marketing, founded 6 Seeds consulting to provide marketing consultancy to food brands, and is a visiting lecturer at Ivey Business School.

Phillip Gales

Phillip Gales

Operations

Phillip is a serial tech entrepreneur who has built and scaled multiple tech companies in the food space, including Notch (formerly ChefHero), Opener (formerly OnOrder) and Annex Distribution. He has also built AI for industry applications, including inate.ai (financial services) and Drilling Analytics (oil & gas).

Phillip has an MEng from the University of Cambridge, an MBA from Harvard Business School, and is a Y-Combinator alum. He is active in the Toronto tech scene, and is a mentor at DMZ, TechStars and Founder Institute.

Get Started

goCPG is the tool we wished existed on day one.

FAQ

Are these real people or AI mentors?
These are AI mentors trained by successful food industry founders who have built, scaled, and sold businesses.
You'll be having conversations with AI that has been programmed with the collective wisdom and experience of real entrepreneurs, not interacting with human mentors directly.
Who trained the AI mentors and what's their background?
Our AI mentors were trained by food industry veterans who have successfully exited businesses, navigated regulatory challenges, and scaled operations.
Each mentor persona represents synthesized insights from founders with proven track records. Additionally, the models have been trained with a wide range of relevant data, from government agencies to well known data providers.
What types of questions can I ask the AI mentors?
You can ask the AI mentors about almost anything related to food and CPG. Even we have been surprised by their depth of knowledge and their creative solutions.
How is this different from hiring a human mentor?
AI mentors offer 24/7 availability, consistent advice quality, access to multiple founder perspectives simultaneously, and significantly lower cost. You can ask questions without judgment, iterate quickly on ideas, and get immediate responses instead of waiting for scheduled calls.
Can I trust the advice if it's coming from AI?
Our AI mentors are trained on real founder experiences and proven strategies as well as expertly curated data. However, they should supplement, not replace, human judgment for major business decisions.
We recommend using AI mentors for guidance, best practices, and brainstorming, while consulting human experts for critical legal or financial decisions.
What are the limitations of AI mentors?
AI mentors cannot replace human experience in relationship building, reading cultural nuances, handling crisis situations requiring emotional intelligence, or providing advice on rapidly changing regulations. They work best for strategic guidance, operational questions, and accessing proven frameworks.
How much does it cost compared to human mentoring?
Our pricing starts at $99/month for basic access, significantly less than typical human mentor rates of $200-500+ per session. You get unlimited conversations rather than paying per hour or session.
Is my information kept confidential?
Yes, your conversations are private and confidential.
Unlike human mentor networks where information might inadvertently spread, AI mentors don't have personal relationships or industry connections that could compromise confidentiality.
What if I'm just starting out vs. already scaling?
Our AI mentors are trained on experiences across all business stages - from initial ideation through scaling and exit. The advice adapts to your current stage, whether you're validating an idea, seeking funding, or optimizing operations.

How It Works

How our CPG Agentic AI system works

Industry Expertise

Our founding team combines deep expertise across AI, CPG, technology, and marketing, with a proven track record of building, scaling, and exiting successful companies. We’ve led high-performing teams inside major tech platforms, built and sold marketing agencies, launched top-performing CPG brands, and founded AI startups from zero to scale.

Collectively, we bring decades of operational and technical experience, alongside a strong track record in capital raising, talent acquisition, and go-to-market execution. We know what it takes to build fast, hire well, and deliver real results.

Proprietary Datasets

Our agents are powered by a proprietary commercial dataset purpose-built for CPG decision-making. This includes structured and relational data on distributors, 3PLs, pricing benchmarks, velocity estimates, retailer and buyer contacts, marketing spend patterns, and more.

These datasets are stored in both Vector and Graph Databases, enabling semantic search, relationship mapping, and real-time reasoning by our AI agents. This gives our system a significant edge: agents don’t just query data—they understand who to contact, what to charge, and where to launch, based on live business context.

Multi-Modal Agentic AI

We use a multi-modal, agentic AI architecture that enables voice, chat, and task-based agents to collaborate across multiple layers of decision-making. At the top level, natural language agents interface with users and dynamically access proprietary datasets and in-house analytics.

Under the hood, we orchestrate agent workflows using LangGraph, leverage ReAct and MemGPT for real-time reasoning and memory, and store context-rich knowledge using Vector and Graph Databases.

This stack allows our agents not only to respond—but to plan, adapt, and act autonomously across sales, operations, marketing, and finance workflows.

Articles

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The Real Reasons 80–90% of CPG Founders Fail

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  • Business

A brutally honest, founder-level breakdown of why 80–90% of CPG startups fail—and what the 10–20% who succeed do differently.

Read More
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The Compliance Pitfalls That Kill CPG Launches (And How to Dodge Them)

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  • Packaging

Avoid costly packaging and compliance mistakes with this guide for CPG founders. Learn about bilingual labels, certifications, U.S. vs Canada rules.

Read More
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Retail Isn’t the Win You Think It Is

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  • Sales

Retail isn’t the finish line—it’s the starting gun. Learn what founders wish they knew before signing their first PO, and how to survive post-shelf chaos.

Read More
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How to Avoid Getting Burned by a Bad Consultant in CPG

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  • Business

Avoid costly consultant mistakes as a food founder. Learn how to vet experts, spot red flags, and use AI to protect your budget and timeline.

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Podcast Episode 2: “Does My Packaging Even Work?”

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  • Packaging

Discover the ultimate packaging playbook for food and beverage startups. Learn how to design shelf-ready packaging, avoid legal pitfalls, and create labels that sell in 2025.

Read More
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How to Prep for Chain Review Cycles When You’re Not Ready Now

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  • Sales

Learn how to prepare your CPG brand for retail chain review cycles. Discover the timeline, data to gather, and how to organize brokers, distributors, and packaging to secure a future retail slot.

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Podcast Episode 1: A Deep Dive into the Entrepreneurial Battlefield

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  • Trends

Explore the real challenges food and beverage entrepreneurs face in 2025, from funding and supply chains to labor shortages and digital disruption. Learn how winning CPG brands are adapting and thriving.

Read More
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Best AI Tools for CPG Founders to Save Time

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  • Trends

Find out how to use AI tools like ChatGPT, Airtable, and goCPG to save time, improve sales outreach, automate retail audits, and streamline launch prep.

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CPG Distribution 101 - Guide for Early-Stage Founders

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  • Distribution

A beginner's guide to CPG distribution. Learn how to ship your product, understand logistics options, and know when to bring in distributors.

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What’s the Real Playbook for Raising Prices Without Killing Off Velocity?

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  • Sales

Learn the real CPG playbook for raising prices without killing off velocity. Discover how to communicate price hikes to retailers, understand buyer tolerances, and use smart promotions to maintain sales momentum.

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What Does ‘Omnichannel Strategy’ Actually Mean for a <$5M Brand?

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  • Sales

A practical guide to omnichannel strategy for emerging CPG food brands under $5M in revenue, by experienced founder Leila.

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Inno Agropur Incubator: A Comprehensive Guide for CPG Food Entrepreneur

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  • Programs

Info about the Inno Agropur incubator, one of Canada’s top food innovation accelerators. Learn how it supports CPG food startups, and if it’s right for your brand.

Read More
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Should I Go With a Distributor or Sell Direct? And What’s the Real Break-Even Point Where It Makes Sense to Switch?

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  • Distribution

Compare selling direct vs using a distributor like UNFI or KeHE. We break down margin, staffing, cost of goods, and when it's time to switch.

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What Does a Good Broker Agreement Look Like — and How Do I Keep Brokers Actually Accountable?

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  • Distribution

Learn how to structure a fair CPG broker agreement, set performance expectations, track KPIs, and manage or replace underperforming brokers without burning bridges.

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How to Stay on Shelf and Grow Velocity in the First 90 Days

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  • Sales

Read expert strategies from CPG entrepreneur Leila on how to stay on shelf and grow product velocity in the first 90 days after getting into retail stores.

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Fave CPG Package Designs: A Veteran’s Take on Iconic Packaging

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  • Packaging

Jenny explores her favorite CPG package designs—from timeless classics to modern stunners. Learn what makes packaging stand out on the shelf and in consumers' minds.

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10 Canadian Food Tech Startups to Watch in 2025

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  • Trends

Top 10 food tech startups made in Canada in 2025 – trends in CPG, sustainability, kitchen infrastructure, novel proteins, logistics and waste solutions.

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When to Use a Distributor: A Guide for CPG Brands

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  • Distribution

Sam discusses how to think about using a distributor for your CPG brand. Explore the pros and cons of distributors vs. brokers vs. inside sales, and get a simple checklist to guide your decision.

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Key Financial Metrics Every CPG Founder Must Know

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  • Finance

Learn the key financial and accounting metrics that every CPG founder must monitor to grow a successful consumer packaged goods brand.

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Top Food Trends in 2025

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  • Trends

Explore the top 5 emerging food trends for 2025. From climate-adapted crops to AI-generated flavors, discover what's next in the world of food and CPG.

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Top Food Accelerators in Canada

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  • Programs

Specialized accelerators and incubators can be vital launchpads for CPG Brands. Adriana talks about what to look for, along with her top 10 recommendations.

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8 Trends in CPG Package Design

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  • Packaging

Discover the latest trends in package design for 2025. Learn what makes great packaging, get a practical checklist, and explore modern trends driving shelf appeal, sustainability, and consumer engagement.

Read More

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