Get expert advice 24 / 7 via voice call or WhatsApp chat
Trained by successful food and drink entrepreneurs
Guide you from napkin sketch to multimillion-dollar sales
Adriana is an AI Expert CPG Founder - she's built, grown and sold Brands, and she knows what a good company looks like
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Get to know Sam
I was skeptical about AI experts until I realized it's like having a founder's brain available 24/7. The cash flow advice alone saved me $50K.
The AI expert caught regulatory issues I would have missed. They're trained on real founder knowledge - that's invaluable.
I use it before every investor meeting. It's like practice rounds with experienced founders.
We've launched, scaled, and exited multiple food & beverage brands.
We've worked with retailers like Whole Foods, Loblaws, Target and Walmart.
We've engineered AI products for Fortune 500s, and built successful tech companies.
Sachi Kittur is a serial entrepreneur and human capital strategist who has scaled tech, telecom and e-commerce companies from early stage to maturity, including executive roles at StickerYou and Mercatus. In 2021 she launched a good-for-you CPG brand, Sachili, now in 400+ stores.
Sachi currently advises private equity firms, sits on the board of Pender & Howe, and is an Executive in Residence at OneEleven.
Phillip is a serial tech entrepreneur who has built and scaled multiple tech companies in the food space, including Notch (formerly ChefHero), Opener (formerly OnOrder) and Annex Distribution. He has also built AI for industry applications, including inate.ai (financial services) and Drilling Analytics (oil & gas).
Phillip has an MEng from the University of Cambridge, an MBA from Harvard Business School, and is a Y-Combinator alum. He is active in the Toronto tech scene, and is a mentor at DMZ, TechStars and Founder Institute.
Our founding team combines deep expertise across AI, CPG, technology, and marketing, with a proven track record of building, scaling, and exiting successful companies. We’ve led high-performing teams inside major tech platforms, built and sold marketing agencies, launched top-performing CPG brands, and founded AI startups from zero to scale.
Collectively, we bring decades of operational and technical experience, alongside a strong track record in capital raising, talent acquisition, and go-to-market execution. We know what it takes to build fast, hire well, and deliver real results.
Our agents are powered by a proprietary commercial dataset purpose-built for CPG decision-making. This includes structured and relational data on distributors, 3PLs, pricing benchmarks, velocity estimates, retailer and buyer contacts, marketing spend patterns, and more.
These datasets are stored in both Vector and Graph Databases, enabling semantic search, relationship mapping, and real-time reasoning by our AI agents. This gives our system a significant edge: agents don’t just query data—they understand who to contact, what to charge, and where to launch, based on live business context.
We use a multi-modal, agentic AI architecture that enables voice, chat, and task-based agents to collaborate across multiple layers of decision-making. At the top level, natural language agents interface with users and dynamically access proprietary datasets and in-house analytics.
Under the hood, we orchestrate agent workflows using LangGraph, leverage ReAct and MemGPT for real-time reasoning and memory, and store context-rich knowledge using Vector and Graph Databases.
This stack allows our agents not only to respond—but to plan, adapt, and act autonomously across sales, operations, marketing, and finance workflows.
A beginner's guide to CPG distribution. Learn how to ship your product, understand logistics options, and know when to bring in distributors.
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Learn the real CPG playbook for raising prices without killing off velocity. Discover how to communicate price hikes to retailers, understand buyer tolerances, and use smart promotions to maintain sales momentum.
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A practical guide to omnichannel strategy for emerging CPG food brands under $5M in revenue, by experienced founder Leila.
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Info about the Inno Agropur incubator, one of Canada’s top food innovation accelerators. Learn how it supports CPG food startups, and if it’s right for your brand.
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Compare selling direct vs using a distributor like UNFI or KeHE. We break down margin, staffing, cost of goods, and when it's time to switch.
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Learn how to structure a fair CPG broker agreement, set performance expectations, track KPIs, and manage or replace underperforming brokers without burning bridges.
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Read expert strategies from CPG entrepreneur Leila on how to stay on shelf and grow product velocity in the first 90 days after getting into retail stores.
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Jenny explores her favorite CPG package designs—from timeless classics to modern stunners. Learn what makes packaging stand out on the shelf and in consumers' minds.
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Top 10 food tech startups made in Canada in 2025 – trends in CPG, sustainability, kitchen infrastructure, novel proteins, logistics and waste solutions.
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Sam discusses how to think about using a distributor for your CPG brand. Explore the pros and cons of distributors vs. brokers vs. inside sales, and get a simple checklist to guide your decision.
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Learn the key financial and accounting metrics that every CPG founder must monitor to grow a successful consumer packaged goods brand.
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Explore the top 5 emerging food trends for 2025. From climate-adapted crops to AI-generated flavors, discover what's next in the world of food and CPG.
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Specialized accelerators and incubators can be vital launchpads for CPG Brands. Adriana talks about what to look for, along with her top 10 recommendations.
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Discover the latest trends in package design for 2025. Learn what makes great packaging, get a practical checklist, and explore modern trends driving shelf appeal, sustainability, and consumer engagement.
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